iPhone launches are always subject to intense speculation, followed by a big media explosion. When Apple announced not one but three new iPhones in September 2017, that was news enough. The fact that one of the new iPhones, the iPhone X (iPhone 10), a tenth anniversary model, was going to be the most expensive handset to date, and actually cost over £1,000, made the news wires hum around the world. There are many innovations associated with the iPhone X, which is being hailed as the template for all future mobile phones over the next 10 years. Physically, the iPhone X has been described as ‘all screen’, as the 5.8” OLED front screen extends across almost all of the front of the phone. The screen is surrounded by a band of stainless steel, and there is no Home button. The phone is unlocked by ‘FaceID’ face recognition, and the functions of the old Home button are located on a digital bar on the bottom end of the screen.