Guess how much consumers have spent already in 2015 on apps for Apple iPhones and iPads? Apple have released a set of figures that show, incredible as it may seem, that in the first week of January, over $0.5 billion was spent on buying apps. On top of that incredible statistic Apple state that New Year’s Day was the single busiest day for the Apple App Store since it was established in 2008. It just goes to show how popular Apple devices are.
Out of all the apps that people acquired for their iPhones and iPads, Minecraft (sometimes described as ‘virtual Lego’) was the most frequently bought app. The most popular free app was Facebook Messenger, which is a chat app, and came in ahead of Snapchat and WhatsApp. In-app purchases, where users pay to get access to extra features were also a nice little earner.
The popularity of Apple apps has been good news for the app developers, as Apple say they have paid out more than $25 billion for their services. It’s good news for the US employment situation too, as Apple have been responsible for the creation of over 1 million US jobs, 627,000 of them directly related to the iOS ecosystem. There are 66,000 employees working directly for Apple in the US and a total 334,000 jobs came into existence via growth and spending.
The concept of the App Store was revolutionary, and since it was founded in 2008 a new industry was effectively created based on designing and developing apps for iDevices.
2014 was a pretty good year for Apple too, in which the company saw a 50% rise in billings, and app developers gained revenues of $10 billion.
Apple are also involved in charitable actions, having launched the (RED) initiative, with contents of the store being exclusive and proceeds donated to the AIDS-fighting Global Fund – a total of $100 million has been donated since the beginning and $20 million was donated last quarter, another record amount.
A number of the other successful apps include:
Crossy Road – a simple but fun game, which only came into the App Store in November but still made it to the top of the chart.
Candy Crush Saga (puzzle game) and Clash of Clans (war game) were at the top of both iPad and iPhone lists. These games have in-app purchases available.
Facebook – the official Facebook app came in at number 4.
Tinder – the dating app was number 10 on the list.
Grand Theft Auto: San Andreas – this mobile version of the classic game was among the 10 most popular, along with Cut The Rope 2, a puzzle app.
The iPad was clearly being used for video streaming and communications as the App Store saw great demand for Skype and Facebook Messenger, both free downloads. Facebook Messenger didn’t appear on any of the most popular lists last year, so this shows a rapid increase in the use of this type of messaging method. YouTube came 4th and Netflix, subscription service for streaming videos was in third place.
Another free download for iPad was Microsoft Word which only became available at the end of 2014, but still made it to number 5 on the list.